Are there any quick-fix IT solutions for hotels in the post-COVID new normal?
12 experts shared their view
Most hoteliers agree that, at least for the foreseeable future, hotel stays will be different. Guests will be more conscious about hygiene, social distancing and expecting a contactless guest-journey. At the same time, most hotels DO NOT HAVE the means right now to make big investments in cutting-edge new tech.
So we ask ourselves, what are the inexpensive, easy, and quick to implement solutions that hotels could be implementing today to support changed guest-expectations?
IT solutions for the current situation can be split into two areas: in-property interactions and communication. First, in the hotel, there are straightforward steps like online check-in and check-out. Second, during the guest-journey, starting on the hotel's website booking process all the way until the post-stay phase, clear communication with the guest is paramount. Messaging has to be able to cover every step, be personalized to each guest, and quickly adapt to changing conditions.