Are there any quick-fix IT solutions for hotels in the post-COVID new normal?
— 12 experts shared their view
view details of this viewpoint
Most hoteliers agree that, at least for the foreseeable future, hotel stays will be different. Guests will be more conscious about hygiene, social distancing and expecting a contactless guest-journey. At the same time, most hotels DO NOT HAVE the means right now to make big investments in cutting-edge new tech.
So we ask ourselves, what are the inexpensive, easy, and quick to implement solutions that hotels could be implementing today to support changed guest-expectations?
“As guests slowly return to hotels, they will do so with a heightened sense of hygiene. We can logically predict an increased demand for a “touch-free” experience across the guest journey. This might well prove to be the trigger for wide-scale adoption of the kiosk and mobile check-in/check-out, for example. Uptake of the mobile key is also likely, especially given that the associated technology is rapidly evolving to support a more straightforward guest experience. In addition, we are likely to see an increase in the use of chatbots, guest request platforms, and other communication tools.”
“There are a plethora of innovative solutions on the market that can make a significant contribution in these and other areas, but their progress has been hampered by the shackles of legacy systems. Hotels will often benefit from reviewing their entire tech stack in order to implement the above solutions effectively. The next generation of core systems such as PMS is cloud-native, self-service, fully open, instantly connectible and offer “app stores” where third party systems can be freely integrated and trialed.”