World Panel
Viewpoint 6 July 2020

Is Expedia's recovery program a genuine help for Hoteliers?

Digital Marketing in Hospitality

— 10 experts shared their view

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This viewpoint was created by
Fabian Bartnick, Founder at Infinito
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Nick Vivion
Founder at Ghost Works

It's certainly a marketing program geared towards platform loyalty. That doesn't make it bad, though. Hoteliers will understand the tradeoffs and use the program as just one tool among many on the road to recovery.

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