World Panel
Viewpoint13 July 2020

The Future of Sustainability Certification: Micro-Certification?

Sustainability in Hospitality

— 14 experts shared their view

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This viewpoint was created by
Willy Legrand, Professor of Hospitality Management at the IUBH International University
Peter Varga
Assistant Professor at Ecole Hôtelière de Lausanne (EHL)

I believe micro-certifications will increase guests' confusion concerning sustainability engagement of the hotels. The majority of the clients have already had difficulties to differentiate among the various labels they may see at the hotels. I trust if some credible national or international certifications are pre-selected and imposed by tourism/hospitality authorities, not only guests would trust more in these labels, but companies would also have an easier task which one to choose. To sum up, there are already far too many certifications in the market, so it is better to pick few that are credible and also recognizable by the clients.

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