World Panel
Viewpoint13 August 2020

We’re out of the rut. Now what?

Revenue Optimization

— 11 experts shared their view

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This viewpoint was created by
Scott Dahl, Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education
Timothy Wiersma
Principal | Revenue Generation, LLC.

Do more with less seems to be the theme of the day as companies move forward. With the clients I've dealt with I am finding them looking to technology to fill in those gaps where human resources do not exist. Some of my clients are now looking at automated forecasting/budgeting tools, pricing tools, and new sources of data to help them understand the greater dynamics of the environment they are in. Additionally, from a structure standpoint, I see hotel companies combining the leadership of Sales, Marketing, and Revenue Management into one role of Commercial. This has been talked about for some time now and the time is ripe to take advantage of breaking these silos. 

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