In this viewpoint, we asked 10 leading PMS providers to share their views and thoughts on how PMS will change in the post-COVID era.

Zen Valli
Zen Valli
Senior Vice President of Sales & Marketing (UK/EU) at RMS Cloud

Let's face it; we've become complacent. If COVID has taught us anything, it's the need to shake up the way we engage and adapt technology in the hospitality industry. We've become accustomed to inherited practices and dated processes, trying to stay ahead of the game by investing in fancy customer-facing touchpoints but without keeping our technology stack in order. I met with a hotel chain recently where they had some sexy tech, but none of their systems collaborated, and their PMS was outdated; the need for hotel teams and manual processes to manage these systems was huge.

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