In this viewpoint, we asked 9 leading solution providers to share their views and thoughts on how revenue management will change in the post-COVID era.

Mike Chuma
Mike Chuma
VP Marketing, Enablement & Engagement at IDeaS

Our global hospitality industry is facing its greatest challenge in modern history—and also its greatest opportunity for transformational change. It would seem 2020 dealt us all a losing hand, but there's still a game to be won. To survive—and thrive—hotels must now prepare to break down longstanding silos, think in radically new ways about the guest value and the total guest experience, and take bold, strategic action toward profit optimization and commercial success across the hotel organization. The pandemic has forced drastic changes to how we conduct business. This new reality will force us all to do more with less.

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