World Panel
Special Series22 October 2020

Special Series:Visioning a Post-COVID Era in Revenue Management

Visioning a post-COVID Era

— 9 suppliers shared their view

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Visioning a Post-COVID Era in Revenue Management

In this viewpoint, we asked 9 leading solution providers to share their views and thoughts on how revenue management will change in the post-COVID era.

All kinds of businesses use upselling to enhance the customer experience and maximize revenue on existing sales. From the McDonald's server asking, “Do you want fries with that?”, to airlines offering seat upgrades, upselling provides a business the opportunity to maximize the value of every customer. When done right, through revenue management, digitalization, dynamic pricing and personalization, upselling can bring you closer to your guests, and earn you more revenue and returning guests. Especially during and post COVID-19 when limited guests actually are staying in Hotels. “This is a time when upselling is unbelievably important.” Adam Gollance, President & CEO Modus Hotels.

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