In this viewpoint, we asked 5 leading solution providers to share their views and thoughts on how  CRM & loyalty will change in the post-COVID era.

Michael Toedt
Michael Toedt
CEO and Founder, dailypoint

Today every guest generates a massive amount of data. But how can these be used profitably? Modern hoteliers, especially in a post-COVID world, must be able to make profit from the opportunities data offers – also to surpass times of crisis in which manual processes are even less viable due to the lack of staff. This requires the definition of a sustainable digitalization and CRM strategy and a comprehensive rethinking and reorientation of the IT in hotels. The missing element and thus the Holy Grail of hotel IT must be the Central Guest Profile today more than ever. 

Related article by Michael Toedt

Related Products

View all 5 views in this viewpoint