Visioning a Post-COVID Era in CRM & Loyalty
5 experts shared their view
In this viewpoint, we asked 5 leading solution providers to share their views and thoughts on how CRM & loyalty will change in the post-COVID era.
New Perspectives for CRM and Loyalty in the Post-COVID Era
Today every guest generates a massive amount of data. But how can these be used profitably? Modern hoteliers, especially in a post-COVID world, must be able to make profit from the opportunities data offers – also to surpass times of crisis in which manual processes are even less viable due to the lack of staff. This requires the definition of a sustainable digitalization and CRM strategy and a comprehensive rethinking and reorientation of the IT in hotels. The missing element and thus the Holy Grail of hotel IT must be the Central Guest Profile today more than ever.
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