World Panel
Viewpoint23 September 2020

What does the future hold for bed banks?

Digital Marketing in Hospitality

— 5 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Fabian Bartnicksupplier view
Founder at Infinito

The best way to describe whats around the corner for bed banks is: Evolve or became a slave of distribution. 

Slave scenario: Bed banks have a very strategic value for OTA's as we have seen with Expedia becoming a middle man between brands and bed banks / wholesale system. The strategic part is that you (OTA's) can start brick-walling hotels as well as become a "pool of rates" that can be used where there was previously no access or at least no control of that access.

Evolve scenario: Bed banks take on OTA's with a dual value proposition by becoming an OTA themselves. A) give us the ability to go B2C for you (the hotel) and B) we will not provide rate leakage to the OTA's. 

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