World Panel
Viewpoint30 September 2020

Is 'data scientist' the next hot position in hotels/hospitality?

Information Technology

— 12 experts shared their view

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This viewpoint was created by
Ian Millar, Professor at Ecole hôtelière de Lausanne
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Fergus Boyd
Hospitality Consultant

In short, yes, but the problem hotels will have is the quality of the data and getting it into a repository in a meaningful, normalized, standardized way. Many legacy hotel systems are hell-bent on not allowing hotel staff to get at their own data, at least not at a reasonable cost. APIs are far and few between and those who start using them may find they are the first to do so and the APIs are partial and buggy. FTP file drops may be the only way to surface data. The traditional BI process is extract-transform-load-visualize, but the effort in the extract-transform piece can be 80% of the effort. Dashboards and data analysis are the easy part! Start early, invest properly, focus on customer data.

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