World Panel
Viewpoint30 September 2020

Is 'data scientist' the next hot position in hotels/hospitality?

Information Technology

— 12 experts shared their view

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This viewpoint was created by
Ian Millar, Professor at Ecole hôtelière de Lausanne
This viewpoint is brought to you by HITEC Dallas 2021
Hitec Dallas
Floor Bleeker
Chief Technology Officer at Accor

Before data scientists can to their job properly we need to find structured ways of collecting and consolidating our data. It's true that we have a lot of data floating around our industry but it still sits in many different places and even the ownership of the data is unclear. 

Vendors often present flashy dashboards and BI tools but once implemented they fail to the deliver, not because the platforms aren't any good but because the underlying data is inconsistent and lacks integrity. I have worked with a number of data scientists and especially the ones from outside the industry are left frustrated.

To get the real power out of our data we need to have a strong data governance and then consolidate what we have in a consistent manner, perhaps through a data orchestration layer to start with.

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