Is 'data scientist' the next hot position in hotels/hospitality?
— 12 experts shared their view
There is so much data that a hotel has or can have access to... but in most cases, there's no one who understands how to translate these data into actionable insights on a hotel's current and future business. A vast array of external and publically available data can influence a hotel's performance, its offering and allows the hotel to be better at what it delivers to its guests and its shareholder. Years of underutilized data are sitting in PMS, POS, CRM, and other systems. More than ever hotels need to justify investments and budgets. So will a data scientist be able to give these answers?
Professor at Ecole hôtelière de Lausanne
Data scientists or “Data whisperers” will be a key part of successful hotels in the future. Data-driven decisions will become the norm and gut feeling and the “we have always done it that way” will disappear. As we are getting better with technology and the acceleration of adoption has happened because of COVID-19, we must start utilizing the data that is available to us both internally and also externally. There is so much publicly available free data that we can already access that could be an excellent starting point. So yes, this position will exist in the future and the early adopters will reap the rewards in these very challenging times.