Is 'data scientist' the next hot position in hotels/hospitality?
— 12 experts shared their view
There is so much data that a hotel has or can have access to... but in most cases, there's no one who understands how to translate these data into actionable insights on a hotel's current and future business. A vast array of external and publically available data can influence a hotel's performance, its offering and allows the hotel to be better at what it delivers to its guests and its shareholder. Years of underutilized data are sitting in PMS, POS, CRM, and other systems. More than ever hotels need to justify investments and budgets. So will a data scientist be able to give these answers?
CTO at Village Hotel Club
As a business we generate enormous amounts of data from multiple sources and want to and understand it not only to analyse current performance (i.e. business intelligence) but also to be able to accurately forecast.
In these testing times it is vital we understand not only sales patterns but also cost implications for future periods. We have always had this data, but having a data scientist / analyst team has given us the ability to understand business models, allowing the business to react faster to the ever changing world we find ourselves in.