Is 'data scientist' the next hot position in hotels/hospitality?
— 12 experts shared their view
There is so much data that a hotel has or can have access to... but in most cases, there's no one who understands how to translate these data into actionable insights on a hotel's current and future business. A vast array of external and publically available data can influence a hotel's performance, its offering and allows the hotel to be better at what it delivers to its guests and its shareholder. Years of underutilized data are sitting in PMS, POS, CRM, and other systems. More than ever hotels need to justify investments and budgets. So will a data scientist be able to give these answers?
Executive Vice President & CEO at Hotel Technology Next Generation (HTNG)
I think a Data Scientist will be essential at the hotel level. Unfortunately, this is going to be the hottest and priciest labor category in the market. So, maybe the brands will be able to afford a few of them and configure toolsets to make the insights actionable at the hotel level. Software solution companies will also employ data scientists so their solutions also remain competitive and actionable. So, over time the configuration and choice of the toolset will have baked in the “smarts” of these data scientists. Others on property are going to be taught the ways of these jedi data scientists and in the future, all of the hotel teams and staff will need to interpret and utilize data for the guest experience.