World Panel
Viewpoint28 September 2020

Is there future for the “new” Thomas Cook?

Digital Marketing in Hospitality

— 9 experts shared their view

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Is there future for the “new” Thomas Cook?
This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Fabian Bartnicksupplier view
Founder at Infinito

I don't think there is a new TC. I think that this was the plan all along. I remember sitting in the UK in 2011/12 reading an article: Britain's Least Admired Companies of 2011 where TC was mentioned. It also let me to look at their share price and saw it tumbled to somewhat below 20c (which for me was surprising)...but then I saw they didn't have a CEO and no-one wanted to take the job since a few month....sinking ship comes to mind.

But then Harriet Green became CEO and essentially took the company digital through saving plans and removing highstreet stores. Share price within 2 years moved 10 fold and the phoenix rose again. I believe that TC is now back at a stage where they need to take the next leap and that the OTA part of the business should have been a stronger focal point earlier on. Personally I think we see others like TC join the ranks and OTA;s need to watch out as where again do they get their leaked rates from....ah yeah....bed banks....

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