Amazon Explore - Is This Another Attempt to Enter the Travel Industry?
Digital Marketing in Hospitality
— 12 experts shared their view
Co-Founder at TRAVHOTECH
it depends on how you classify 'travel'.
If travel for you is a physical thing, then no. If travel for you is watching a travel guide, like yesterdays travel destination book or glossy and that extends into the physical experience then perhaps yes.
From the Amazon perspective it appears to be a variation on digital content that they are already well adept at providing to the consumer. In this approach monetized directly by the provider.
Another entry in to travel? I could see this in essence as an advertising platform that combines some style of 'taste test' about a product or destination launching into a booking lead direct to the provider. Perhaps just another revenue stream for the end product and then a way to draw eyes to Amazon for travel style content and some more transaction revenue.
From little things, big things grow.