World Panel
Viewpoint19 October 2020

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Digital Marketing in Hospitality

— 12 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Mark Fancourt
Co-Founder at TRAVHOTECH

it depends on how you classify 'travel'. 

If travel for you is a physical thing, then no. If travel for you is watching a travel guide, like yesterdays travel destination book or glossy and that extends into the physical experience then perhaps yes.

From the Amazon perspective it appears to be a variation on digital content that they are already well adept at providing to the consumer. In this approach monetized directly by the provider.

Another entry in to travel? I could see this in essence as an advertising platform that combines some style of 'taste test' about a product or destination launching into a booking lead direct to the provider. Perhaps just another revenue stream for the end product and then a way to draw eyes to Amazon for travel style content and some more transaction revenue.

From little things, big things grow.

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