World Panel
Viewpoint19 October 2020

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Digital Marketing in Hospitality

— 12 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Loren Gray
Founder of Hospitality Digital Marketing

Odd to think that we would refer to Amazon as not having the 'expertise and technology to enter the travel space as a major player". Was it that long ago that opinion was that if anyone could Amazon could? Are we not envious of how Amazon has streamlined the progression of conversion? Didn't anyone notice that Prime Video is a major entertainment producer and award winner? What exactly is the 'travel landscape' these days? With hotels selling bonds for future stays and common space for local school education pods? Where hospitality is done at a distance and less, (contact) is safer. Amazon and those lesser to scale than them are innovators. Discovering and offering what might be sold to those who might want to buy it. Nothing is made without a potential market, It's one of the reasons we build hotels where we did. With the uncertainty of at the very least short term of travel for many, why not offer a means of experience, (escape) on a platform they already have to an audience that can be introduced to a variety of options in a current and future tense to purchase 'things' for? Or am I the only one watching travel shows and videos?

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