World Panel
Viewpoint19 October 2020

Amazon Explore - Is This Another Attempt to Enter the Travel Industry?

Digital Marketing in Hospitality

— 12 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Erik Muñozsupplier view
Chief Commercial Officer (CCO) at

The one-stop-shop nature of the Amazon site means it's often the first choice for consumers and this invite-only public beta to users in the U.S. will no doubt provide great insights into consumer behaviour, habits and preferences with live-streamed experiences.

Many of the experiences are being offered by local tour operators.

If the Amazon Explore initiative proves popular, profitable and scalable - why not apply the same innovation for 'hotel travel experts' and re-invent what traditional travel agents have done for decades, but within the Amazon online retail experience?

Amazon could become a virtual travel agent platform with expert hotel recommendations, with a one-on-one information-sharing experience, just like the Amazon Explore trial is testing.  Why become an OTA when you can offer a better experience than any other OTA?

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