World Panel
Viewpoint21 January 2021

Is the wolf scratching at the door? Lessons learned so far from the COVID era...

Hotel Ownership, Development and Management

— 10 experts shared their view

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This viewpoint was created by
Demian Hodari, Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL)
Peter Norman
Senior VP, Acquisitions & Development at Hyatt Hotels Corporation

The journey you started with us several years ago I believe has put us at an advantage in reacting and dealing with today's challenge that is having such an impact on the hospitality industry. The way we now approach our business strategy, at both hotel and regional levels, has been a cornerstone to how we have dealt with what COVID has thrown at us with our Vision and Purpose a key foundation on which we have built our responses and actions. I believe that one of the key learnings has been the importance of a business strategy that is relevant to our organization, culture, fully thought out and embedded into the organization.

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