World Panel
Viewpoint27 November 2020

How big of a threat to the hospitality industry is Airbnb’s upcoming IPO?

Digital Marketing in Hospitality

— 10 experts shared their view

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This viewpoint was created by
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
Fabian Bartnicksupplier view
Founder at Infinito

All the IPO will do will pour money into a business that already had billions of money chucked at them. The bigger question will be around the business model in the post-COVID era and how likely guests are using alternative accommodation instead of hotels. Early indications showed that OTA's who own vacation rental sites saw grat increase on those sites whilst all others declined.

In regards to share numbers: I wouldn't put too much emphasis on an outdated concept of reporting. Humans are tribal and therefore we shall see fluctuations going forward with platforms being favored based on the trip occasion but not as a "loyalty" over and over. Used when the best fit.

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