World Panel
Viewpoint 8 December 2020

Will Augmented Reality Enhance The Hotel Stay Of The Future?

Information Technology

— 7 experts shared their view

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This viewpoint was created by
Simone Puorto, Founder | CEO | Futurist
This viewpoint is brought to you by HITEC Dallas 2021
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Simone Puorto
Founder | CEO | Futurist

AR is present in different areas of our life today, even on its most trivial aspects: think about the explosion of Pokémon Go, a game with over 60M active users every month. Some hotels have ridden this "gamification" wave, transforming into "Pokétel." AR is also used to offer unique experiences, as in the case of "Le Petit Chef," an application created by SkullMapping, which lets you enjoy your dinner while it is "cooked" by an animated Chef on your plate.

Examples are everywhere, and they show a renewed interest in the technology. I have always felt that the Google Glass flop was more due to an error in timing, rather than design, and several trends confirm this: in '19, Facebook signed a partnership with Luxottica to market its version of AR glasses. In '20, Google itself bought North, a Canadian manufacturer of smart glasses, which had already received funds from Amazon and Intel. Google, especially, is at the forefront when it comes to AR: just open Maps, click on "Live View" and see what happens, or, even better, check Google Lens out. A mobile image recognition app launched during I/O of '17, Google Lens is often referred to as the "Shazam of things." It allows to scan and translate texts from images, menus or flyers, find information, reviews, opening hours, and historical facts about monuments, restaurants, and shops, etc., so I'd say hotels are already, even though mainly indirectly, benefiting from the technology, and they will continue to do so in the future.

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