World Panel
Viewpoint 8 December 2020

Will Augmented Reality Enhance The Hotel Stay Of The Future?

Information Technology

— 7 experts shared their view

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Ian Millar
Professor at Ecole hôtelière de Lausanne

In the wake of new technology adoption due to COVID we are at the perfect place for adoption of Augmented reality. New guest experiences can be created and new revenue streams become available with this technology. Marketing and entertainment spring to mind as great starting points, tours and navigation as well as these have been tried and tested already and of course F&B could really leverage on this technology. Virtual menus enhanced cocktails for example all become possible. Hotels that then champion this on social media can create great buzz around their brand. But really good infrastructure will be vital for this to be a success. The big question remains in the investment needed. Will AR be a budget priority over the next few years. That we will have to wait and see.

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