AR will come to your hotel: the real question is what will we see first? I predict that the results will even go beyond anything we can imagine. Today, despite resistance from many properties to invest in new technology, we see an increasing amount of guest journey applications coming to the market, from digital check-in/check-out to marketing/upselling solutions.

These apps are in a prime position to develop features that make full use of the cameras we all have in our pockets - our mobile phones and tablets. As LIDAR becomes a new standard in our personal hardware, we are crossing that first adoption barrier, meaning that soon everyone will have a device capable of living in an augmented world. The most important thing that we, as an industry, can do now is to be future-oriented and create open APIs. This encourages app developers to focus on what is really revolutionary and will push us into the future: at apaleo we affectionally call this mentality, the freedom to create.