World Panel
Viewpoint 8 January 2021

Why Wellness Programs are Investment Worthy and Add Value

Wellness, Lifestyle and Spa

— 6 experts shared their view

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Why Wellness Programs are Investment Worthy and Add Value
This viewpoint was created by
Mia Mackman, Managing Director HVS and Principal Spa and Wellness Consulting
Jeremy McCarthy
Group Director of Spa & Wellness at Mandarin Oriental Hotel Group

It is difficult to measure the ROI of wellness programming because much of it is intangible, but I believe they are a strong investment and that they do add value holistically. By “holistically” I mean they add value in a number of ways that transcend the departmental profit of the programs themselves. A brand's wellness offerings show customers that they care, inspire employees to join and stay with the brand, and appeal to the consumers' highest values. Said another way, these programs bring energy to the brand that attracts customers, employees, and the media.

Because this value is difficult to measure, wellness programming tends to be undervalued by the market, which makes wellness programming an even better investment as it is easy for brands that believe in wellness to set themselves apart from their competitors in this arena, creating greater goodwill with consumers and colleagues.

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