Responsible travel: How do we make booking sustainable hotels easier?
— 22 experts shared their view
Evidence shows that spending time in nature helps reducing anxiety, improving mental health and well-being, let alone boosting physical health. Nature is good for us; can we be good to nature too? It's no wonder that one recent large-scale survey conducted by Booking.com (2020) identified 'Impact Awakening: The Rise of Responsible Travel' as one of the nine predictions on the future of travel. Half of the global travelers surveyed expressed the desire to travel more sustainably in the future with over two-thirds of respondents expecting more sustainable travel options from suppliers. Demand is (and expectations are) building up and post-pandemic will see a surge in travel with purpose. But do travelers easily have access to all information needed to make wise decisions on sustainable travel and hotels? Where are the gaps in the search and booking stages? And which company manages to fill those gaps well? What are some best practices in showcasing hotel sustainability online?
Booking.com (20 Oct 2020). Smarter, Kinder, Safer: Booking.com Reveals Nine Predictions For The Future of Travel. https://www.booking.com/articles/category/future-of-travel.html.
Founder, Agentur Auf!
Presently travelers have a hard time identifying which hotel goes well in line which what the “green guest” is actually looking for. Two problems arise: First, most tourism operators know too little about their impact on the environment and tools for how to measure and reduce it. And second, the certification schemes or external proof on how to define “green”, “biodiversity-friendly” or “sustainable” is often lacking.
Many national parks in Germany have “Nationalpark Partner” a network of hotels, restaurants, and other enterprises that agreed to support not only their neighboring national park but follow a set of rules in terms of sustainability, environmental protection, and resource management. That might be a good point to start and a system worth to be extended beyond German national parks.