How can hotels stand ahead of the curve when demand returns?
— 14 experts shared their view
According to Bloomberg, over 300 million doses of COVID-19 vaccines have already been administered; President Biden said the U.S. expects to vaccinate every adult by mid-May, and 53.7% of Israelis has received the first dose of the coronavirus vaccine. We are still not out of the woods, but things look brighter than they did just a few months ago. It is likely, therefore, that travel demand will slowly return in 2021, and we're already seeing some destinations with a decent pickup for the summer. With these first signs of hope, it's quite predictable that hotels will fight hard for market share, especially during this unstable year. In this particular situation, how can your hotel stand out from the crowd and stay ahead of the curve?
This is just a personal view, but with all the lockdowns and isolation, I think people are really craving experiences and human-interaction. And I know that the trend has been towards contact-less check-in and reducing staff costs, but at the same time if I had a hotel, I would try to stand out by focusing promotional material more than ever on the human experience of the guest.