From the days of holidex, Fidelio v6 and Micros 2700 we have for the last 30 years been adding technology upon technology in hospitality. In my last classes with my students (online), one reoccurring question was always, "why is there not one solution that can do everything". Once we discussed this more (language requirements, local fiscal reporting, support, etc…), the students got the complexity of using software and systems to run businesses. But moving forward, future managers are going to want their hospitality software to behave more like WhatsApp, Instagram or Snapchat. Download, install and work. No training or massive configuration to be done. So, where does this leave the hospitality industry? Do we keep on going with our "Lego" approach or do we need to say hold on, that's enough? Let's restart from scratch and what would that look like and how could we conceivably even do that.

Martin Soler
Martin Soler
Partner at Soler & Associates

I think there are really two different segments. The enterprise companies will want a best-of-breed approach where they get to assemble their stack with highly specialized systems that are the best at what they do, software that can really perform well for specific tasks and which is robust enough to manage multiple properties, regional reporting and configuration etc. And then there's the independent hotels or small groups which don't need all the bells and whistles and who just need something that works. Where simple and basic applications which are locally compliant can do the trick. Both sectors are in the process of being reset, mostly because the existing technology just isn't built for modern requirements.

View all 22 views in this viewpoint