Considering the unprecedented global travel disruption and performance declines we've endured; hoteliers finally have something to look forward to. The world has spent the last 18 months dreaming about travel, but not actually going anywhere. Increasing vaccination rates combined with relaxed travel restrictions are bringing travel back… with a vengeance. Most agree that the worst is behind us.

But so far, this pent-up demand or "revenge" travel is different. Driven almost entirely by domestic leisure demand, the patterns have changed. Some premium locations are already exceeding 2019 pre-COVID levels, while hotels just a few blocks away are still struggling. Hotels that targeted the corporate, international, or group segments are reinventing themselves, with mixed success.

Considering the unique nature of the recovery, what should hoteliers do to optimize and manage COVID's pent-up demand?

Cendyn

This World Panel Viewpoint is sponsored by Cendyn™
More information

Diego Fernandez Perez De Ponga
Diego Fernandez Perez De Ponga
Corporate Director Revenue Management Palladium Hotel Group

The recovery is almost here, and i some destinations is 100% here.

Driven by the domestic markets in Europe and USA market in Americas hotels are starting to recover some part of the previous figures in terms of % occupancy (price is nowadays far away in some destinations).

I personally think that we need to optimise our technological ecosystem ... today more than ever we need data, we need to know our guest preferences and behaviours and how our environment is changing, that's completely impossible without data and almost real time figures.

We need to adapt very fast to all changes we are facing, all countries are improving theirs vaccinating rates and are relaxing restrictions so probably we are waking up today with more demand than ever... so be very agile in all your decisions... 

Summarising:

  1. Technology: Try to have the best technology possible in the market with one objective ... having the best data possible, internal (buyers behaviours, and external, demand, comp set, market information)
  2. Agility: Three days nowadays can be an entire year ... so take decisions in the first moment you see something is changing in your parameters ... Do it Now!!!!

View all 20 views in this viewpoint


Cendyn

This World Panel Viewpoint is sponsored by Cendyn™
More information