From the Glasgow Declaration on Climate Action in Tourism [1] to the Net Zero Roadmap for Travel & Tourism [2], the industry is taking on the decarbonisation challenge and giving itself net zero toolboxes. We have officially entered the Decade of Decarbonisation.

Has the industry equally and forcefully entered the United Nations Decade on Ecosystem Restoration [3]? From forest to farmlands, mountains, grasslands and urban environment, nature and ecosystem services are at the center of hospitality processes providing food, filtering water and air and regulating heat in the cities. The industry monetizes the natural beauty of destinations and regularly damages or destroys habitats, sealing ground with infrastructure development. Hospitality developments can be done differently of course, and existing hospitality businesses can prevent, halt and reverse the degradation of ecosystems, paying back into the upkeep and restoration.

Decarbonisation and biodiversity restoration are two sides of the same coin, but are we acting accordingly?

For the year ahead, what are three actions you recommend the industry to implement which have a dual goal of tackling climate change and biodiversity loss?

Sources

[1] One Planet (2021). Glasgow Declaration on Climate Action in Tourism. https://www.oneplanetnetwork.org/programmes/sustainable-tourism/glasgow-declaration

[2] WTTC (2021). A Net Zero Roadpamp for Travel & Tourism. World Travel and Tourism Council & UNEP https://wttc.org/Portals/0/Documents/Reports/2021/WTTC_Net_Zero_Roadmap.pdf

[3] UNEP & FAO (2021). Decade on Ecosystem Restoration 2021-2030. https://www.decadeonrestoration.org/

Sarah Habsburg-Lothringen
Sarah Habsburg-Lothringen
Responsible Hospitality | Marketing & Training | sarahhabsburg.com

Tackling climate change and biodiversity loss can seem like a huge challenge and getting started is often the hardest part.

I believe concrete action number one starts with you, the business owner.

The process of integrating more sustainable practices that help tackle climate change and biodiversity loss into a business does not have a start and a finish. It must be seen as a holistic approach that will become part of your ethos and will sit over every action that is taken today, and every day in the future.

It intrinsically involves making changes to operations. Operations are conducted and managed by humans, so for operational changes to be successful, we need to significantly change behaviour.

In order to change behaviour, people need to understand why we are asking people to do things differently. If you are not fully behind the change, it is really hard to a) get started, b) convince your staff to change too, and c) maintain momentum over time.

Concrete action number two is choosing an action to get started with. It should be one that will have a significant impact, but it must also be within your capability and resources. Starting small by measuring on reporting on food waste at your property for example, gives you more chance of seeing positive results. This will in turn incentivise you to continue onto bigger and more impactful projects.

Concrete action number three is a two-prong approach to communicating what you are doing. The first part is internal communication. It is imperative to educate and guide your staff members so that they support and grow with you. Operational change needs to be underpinned by a training programme so that staff members understand why they are being asked to do things differently.

The second part of action number three is external communication. Generating change that matters should not be hidden from the public eye. It is necessary to get confident about integrating your sustainability actions into your regular marketing strategy. By sharing the results and showcasing the positive impacts of action taken, you cannot fail to influence others, from peers and competitors to partners and consumers.

We have a unique chance and an imperative responsibility right now and taking on the challenge by working though these concrete steps is the only way to generate sustained change. 

View all 21 views in this viewpoint