From the Glasgow Declaration on Climate Action in Tourism [1] to the Net Zero Roadmap for Travel & Tourism [2], the industry is taking on the decarbonisation challenge and giving itself net zero toolboxes. We have officially entered the Decade of Decarbonisation.

Has the industry equally and forcefully entered the United Nations Decade on Ecosystem Restoration [3]? From forest to farmlands, mountains, grasslands and urban environment, nature and ecosystem services are at the center of hospitality processes providing food, filtering water and air and regulating heat in the cities. The industry monetizes the natural beauty of destinations and regularly damages or destroys habitats, sealing ground with infrastructure development. Hospitality developments can be done differently of course, and existing hospitality businesses can prevent, halt and reverse the degradation of ecosystems, paying back into the upkeep and restoration.

Decarbonisation and biodiversity restoration are two sides of the same coin, but are we acting accordingly?

For the year ahead, what are three actions you recommend the industry to implement which have a dual goal of tackling climate change and biodiversity loss?

Sources

[1] One Planet (2021). Glasgow Declaration on Climate Action in Tourism. https://www.oneplanetnetwork.org/programmes/sustainable-tourism/glasgow-declaration

[2] WTTC (2021). A Net Zero Roadpamp for Travel & Tourism. World Travel and Tourism Council & UNEP https://wttc.org/Portals/0/Documents/Reports/2021/WTTC_Net_Zero_Roadmap.pdf

[3] UNEP & FAO (2021). Decade on Ecosystem Restoration 2021-2030. https://www.decadeonrestoration.org/

Sam Laakkonen
Sam Laakkonen
Contingent Managing Director - Sustainability at Techstars

My suggestions for the three actions to be taken in 2022 to promote decarbonisation and biodiversity restoration are as follows:

Utilise the data you have and are collecting - According to Harvard Business Review (What's Your Data Strategy 2017 – Leandro DalleMule and Thomas H. Davenport), “Cross-industry studies show that on average, less than half of an organisation's structured data is actively used in making decisions—and less than 1% of its unstructured data is analysed or used at all”. Most organisations are therefore sitting on a potentially extremely valuable asset and not doing much about it.

Structure and analyse the data - Understanding what the datasets have been and are collected and ”making sense of them”. Monitoring and understanding real time or near real time data usually requires some type of a visualisation tool, being it a dashboard or a report that can be generated. Once data can be visualised, or in other words turned into information, it is easier to use it to pinpoint anomalies or diverging trends. These inefficiencies signify opportunities for adjustments that can be made to promote both decarbonisation and ecosystem / biodiversity protection and restoration. This information can also be benchmarked against others in the same industry vertical, which also helps finding areas for improved efficiencies.

Deploy technology to predict the future - We can use the information and understanding we have derived from old and current data, and use these to model what will happen in the future. We can use this type of analytics for a number of things, for example to improve the sustainability of new hospitality infrastructure based on data sets from the past. Deploying technologies like machine learning can further help mitigating emerging issues and risks. A system that uses algorithms to identify and alert employees to patterns that cause inefficiencies can provide significant benefits for both decarbonisation and natural ecosystem protection.

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