STR Says 2000 Occupancy, RevPAR Both Increased For U.S. Hoteliers
HENDERSONVILLE, TENNESSEE—Smith Travel Research (STR), the global leader in lodging industry performance tracking and benchmarking, announced preliminary 2000 full year figures for the U.S. lodging industry today.
For the month of December 2000, preliminary numbers indicate that occupancy will be up significantly and that RevPar will show gains in the 6 - 8% range when final numbers are available. December 2000 industry comparisons versus December 1999 will be influenced by Y2K related factors.
Preliminary U.S. industry performance statistics are produced from STR's daySTAR program. daySTAR tracks daily occupancy, average room rate and revenue per available room reported from nearly 1.8 million U.S. hotel rooms.
IMPORTANT NOTE: Preliminary U.S. performance statistics reported in this email are subject to revision resulting from data reconciliation by daySTAR participants and additional "regular" monthly STAR reporting received from STR clients that do not currently participate in daySTAR.