UK Chain Hotels Market Review - July 2011
It’s a record - London hoteliers achieve a room occupancy of 92.4% in July
With one year to go until London welcomes athletes to the 2012 Olympic Games, hoteliers in the capital have been breaking records of their own this month as room occupancy levels reached an extraordinary 92.4%, according to TRI Hospitality Consulting's latest HotStats survey of approximately 550 full-service hotels across the UK. Not only did hoteliers in London successfully achieve a 0.6 percentage point year-on-year increase in room occupancy following the staggering 91.8% achieved during the same period in 2010, but room rates also soared. At £148.65 the achieved average room rate for the month is the highest recorded. This is 0.6% above the previous high, which was achieved last month.
Jonathan N. Langston
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