Source: STR Global

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for July 2011, according to data compiled by STR and STR Global.

The Americas region ended July with a 2.9-percent increase in occupancy to 69.9 percent, average daily rate was up 4.5 percent to US$105.68, and revenue per available room rose 7.5 percent for the month to US$73.82.

Among the key markets in the region, Santiago, Chile, reported the largest occupancy increase, rising 12.2 percent to 73.6 percent. Three other markets also reported double-digit occupancy increases: Montreal, Canada (+11.7 percent to 77.0 percent); Miami, Florida (+11.4 percent to 75.8 percent); and Rio de Janeiro, Brazil (+10.7 percent to 72.1 percent). Toronto, Canada (-0.9 percent to 73.3 percent), and Washington, D.C. (-0.7 percent to 76.2 percent), posted the only occupancy decreases for the month.

Sao Paulo, Brazil, jumped 33.8 percent in ADR to US$143.20, experiencing the largest increase in that metric, followed by Rio de Janeiro (+24.8 percent US$198.97).

Washington, D.C., was the only market to report decreases in both ADR (-0.6 percent to US$129.83) and RevPAR (-1.2 percent to US$98.88).

Four markets achieved RevPAR increases of more than 25 percent: Sao Paulo (+39.8 percent to US$97.39); Rio de Janeiro (+38.1 percent to US$143.48); Santiago (+29.9 percent to US$111.52); and Montreal (+26.1 percent to US$109.07).

About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the

hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.

Konstanze Auernheimer (STR Global)
Director of Marketing
+44 (0)207 922 1961
STR Global