STR Reports US Hotel Occupancy Up for Week Ending April 5, 2014
Occupancy Increases 2.4% to 65.2% and ADR Up 4.2% to US$112.60
The U.S. hotel industry posted positive results in the three key performance measurements during the week of 30 March-5 April 2014, according to data from STR. In year-over-year measurements, the industry's occupancy increased 2.4 percent to 65.2 percent. Average daily rate rose 4.2 percent to finish the week at US$112.60. Revenue per available room for the week was up 6.7 percent to finish at US$73.46.
(+20.6 percent to 80.2 percent), reported the largest occupancy increases for the week. Two markets experienced double-digit occupancy decreases: Orlando, Florida (-10.5 percent to 75.6 percent), and Norfolk-Virginia Beach, Virginia (-10.3 percent to 51.4 percent).
Three markets achieved ADR increases of more than 15 percent: Dallas (+25.4 percent to US$110.72);San Francisco/San Mateo, California (+20.4 percent to US$186.87); and New Orleans (+19.4 percent to US$163.45). Atlanta, Georgia, fell 10.3 percent in ADR to US$90.14, reporting the largest decrease in that metric.
Four markets experienced RevPAR growth of more than 25 percent: Dallas (+52.0 percent toUS$79.59); New Orleans (+44.1 percent to US$131.10); Denver, Colorado (+34.2 percent to US$75.81); and Phoenix, Arizona (+26.6 percent to US$104.15). Norfolk/Virginia Beach (-15.4 percent to US$39.90) and New York, New York (-12.7 percent to US$189.69), reported the largest RevPAR decreases for the week.
Rachael Spann Urie
Director, Public Relations
Phone: +1 (615) 824-8664 ext. 3305
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.