Source: trivago

The summer season has started early, according to the trivago Hotel Price Index (tHPI) reported

monthly by hotel comparison website www.trivago.co.uk. Based on the 50 most popular European destinations on trivago, the April tHPI shows that hotel prices have increased by up to 48 per cent month-on-month in some destinations.

Hotel Prices Increase in Seville, Prague, Florence and Rome

The most significant hotel price increases can be found in Seville, where prices are up by 48 per cent

compared to last month. One night in April will cost an average of £96, compared to £65 in March. Also showing increases of 40 per cent or more are Prague (up 43 per cent to an average of £96), Florence (up 42 per cent to £136) and Rome (up 40 per cent to £140). Venice is also notable, where prices are up by 39 per cent to £187.

Based on the 50 most popular European destinations on trivago, hotel prices have increased in a total

of 39 destinations. 11 destinations show significant increases of 20 per cent or more when compared to last month. One night in April will cost an average of £98, which is a 10 per cent increased from £89 per night in March.

Denise Bartlett, Public Relations UK: "It is surprising to see hotel prices increase so dramatically

as early as April – usually we see a steady increase to the peak months of July and August. Many destinations are showing price increases year-on-year (most notably Florence and Malaga, up 17 per cent and 16 per cent respectively), suggesting a trend of increasing hotel prices. It will be interesting to see how much hotel prices increase this summer, with the peak season still a few months away."

UK Hotel Prices Increase Year-on-Year

Whilst European hotel prices have increased month-on-month, UK destinations are showing significant

year-on-year increases. Compared to this time last year, hotel prices have increased in each of the 20 most popular UK cities on trivago (with the exception of Sheffield, where hotel prices remain unchanged).

The most significant year-on-year increases can be found in Edinburgh (up 16 per cent to an average

of £110 per night), Leeds (also up 16 per cent to £80), Norwich (up 13 per cent to £88) and York and Glasgow (both up 11 per cent to £98 and £80 respectively). Hotel prices have increased by 10 per cent year-on-year in London; one night in April 2014 will cost an average of £165, compared to £150 in April 2013.

About trivago

trivago is a leading global hotel search platform focused on reshaping the way travelers search for and compare hotels and alternative accommodations. Incorporated in 2005 in Düsseldorf, Germany, the platform allows travelers to make informed decisions by personalizing their hotel search and providing them access to a deep supply of hotel information and prices. trivago enables its advertisers to grow their businesses by providing access to a broad audience of travelers via its websites and apps. As of September 30, 2021, trivago has established 54 localized platforms connected to over 5.0 million hotels and alternative accommodations, in over 190 countries.

Denise Bartlett
Public Relations UK
+44 (0) 2034 552 189
trivago