Industry Update
Performance10 March 2017

STR: Preliminary February data for Abu Dhabi hotels

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Smith Travel Research

LONDON -- STR's preliminary February 2017 data for Abu Dhabi, United Arab Emirates, indicates significant growth driven by rate increases.

Based on daily data from February, Abu Dhabi reported the following in year-over-year comparisons:

  • Supply: +1.5%
  • Demand: +1.7%
  • Occupancy: +0.1% to 76.5%
  • Average daily rate (ADR): +17.9% to AED577.21
  • Revenue per available room (RevPAR): +18.1% to AED441.63

STR analysts attribute the strong demand and ADR spike to IBTM Arabia (6-8 February) and the International Defence Exhibition and Conference (19-23 February). The ADR percentage change was the highest in Abu Dhabi for any month since February 2015.

STR will release actual February 2017 results later this month.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

Alex Anstett
Media & Communications Coordinator - STR
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