Carnival Tourism Boosts Brazilian Businesses
The Brazilian Ministry of Tourism believes that the positive numbers of carnival tourism sector emphasize the importance of the holiday for the economy of all regions.
The Carnival revelry worked as a dynamo for the economy, generated jobs and attracted visitors in all regions of Brazil.
In Salvador, for instance, traditionally one of the key destinations for carnival tourism, the hotel occupancy rate reached 95% throughout the holiday season, hence generating 200 thousand temporary jobs. Bahia’s Secretariat of Tourism (Setur) estimates that 600 thousand tourists have visited the Bahian capital city, an increase of 9% in comparison with the previous year of 2016. Of these, 10% have come from abroad. 2 million visitors were registered throughout the state, a number responsible for pumping R$ 1,5 billion into the Bahian economy.