With its coastline, mountains and desert, a rich cultural and historical heritage and its strategic location within the Mediterranean, Morocco benefits from a strong tourism potential.

Currently undergoing large-scale development to reach its objective of 20 million visitors by 2020, Morocco's tourism sector is set to post around 7% growth per year, driven by the diversification of its offering, towards city breaks, beach resorts and cultural tours. Marrakesh and Casablanca are currently positioned as the country's main destinations, displaying the best hotel performances along with a high supply concentration. New development opportunities are emerging in the country as investors and operators regain interest in the destination.

Written by Philippe Doizelet and Mehdi Belabbes of HorwathHTL France.

About Horwath HTL

Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting. Our services cover every aspect of hotel real estate investment, tourism, and leisure development. Our clients choose Horwath HTL because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each client project is unique, and they rely on us to utilize the experience we have gained throughout our 100-year history to assist them in achieving their goals. Being a global firm with 52 offices in 40 countries, we have successfully carried out over 40,000 assignments for both public and private clients. As part of the Crowe Global network, a top-ten accounting, and financial services network, Horwath HTL is the number one choice for companies and financial institutions looking to invest and develop in the industry.

For more information, please visit www.horwathhtl.com.

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