STR: Preliminary February data for London hotels
Based on daily data from February, London reported the following in year-over-year comparisons:
- Supply: +2.2%
- Demand: +1.8%
- Occupancy: -0.4% to 77.3%
- Average daily rate (ADR): +1.2% to GBP133.84
- Revenue per available room (RevPAR): +0.8% to GBP103.48
Recent trends continued in London—demand increased, but supply grew at a faster rate, leading to a slight dip in occupancy for the ninth month in a row. ADR, on the other hand, increased year over year for the 16th consecutive month even as the "Brexit boost" continues to dissipate.
Media & Communications Coordinator - STR
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 16 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.