STR: Preliminary March data for Berlin hotels
LONDON -- STR's preliminary March 2018 data for Berlin, Germany, indicates slight performance growth driven by high demand.
Based on daily data from March, Berlin reported the following in year-over-year comparisons:
- Supply: +3.1%
- Demand: +5.2%
- Occupancy: +2.0% to 76.7%
- Average daily rate (ADR): -1.6% to EUR97.47
- Revenue per available room (RevPAR): +0.4% to EUR74.76
STR analysts note that this is the first March ADR decline in Berlin since 2012. While ITB Berlin 2018 (7-11 March) pushed performance during the beginning of the month, the Easter calendar shift likely resulted in price-sensitive leisure demand rather than corporate business at the end of the month.
Media & Communications Coordinator - STR
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