• Italy occupancy reaches all-time high for April
  • Switzerland posts lowest April ADR on record
  • Poland performance comparisons positive due to Easter calendar shift

LONDON – Europe's hotel industry reported increases across the three key performance metrics during April 2018, according to data from STR.

Euro constant currency, April 2018 vs. April 2017

Europe

  • Occupancy: +1.5% to 73.2%
  • Average daily rate (ADR): +2.9% to EUR108.03
  • Revenue per available room (RevPAR): +4.4% to EUR79.13

Local currency, April 2018 vs. April 2017

Italy

  • Occupancy: +1.1% to 72.9%
  • ADR: +1.6% to EUR149.96
  • RevPAR: +2.8% to EUR109.32

STR analysts note that the absolute occupancy level was the highest for any April on record in Italy. Additionally, absolute ADR was the highest for an April since 2007. Annual and biannual trade fairs in Milan are leveling out year-over-year performance levels. The Bit International Travel Exhibition took place in February 2018, lowering April performance comparisons due to the event previously occurring in April 2017. However, both EuroCucina and Salone Internazionale del Mobile took place during 17-22 April 2018, which helped stabilize performance.

Switzerland

  • Occupancy: +7.9% to 62.5%
  • ADR: -1.1% to CHF188.30
  • RevPAR: +6.7% to CHF117.72

The absolute ADR level was the lowest for any April on record in the country, whereas the absolute occupancy level was the highest for an April in Switzerland since 2008. STR analysts point out that the three bank holidays—Easter Monday, Näfelser Fahrt and Sechseläuten—helped drive RevPAR growth for the month.

Poland

  • Occupancy: +1.7% to 72.3%
  • ADR: +5.4% to PLN295.96
  • RevPAR: +7.2% to PLN213.87

The absolute ADR level was the highest for an April in Poland since 2007. STR analysts attribute strong performance comparisons to the Easter calendar shift from mid-April last year and a subsequent rise in April 2018 business demand.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Alex Anstett
Media & Communications Coordinator - STR
STR