Source: Horwath

With the rise of the global wellness industry, many hospitality companies increasingly incorporate various elements of wellness into their product and service offering. The reality is that merely highlighting healthy features or amenities is 'well-washing' and confuses developers and consumers alike.

For a true wellness development, hospitality experts have to take into account multiple dimensions, including the choice of materials, usage of biophilic design, incorporating wellness into the overall master plan, and creating social spaces for guests to connect and engage.

Horwath HTL Health & Wellness clarifies some of the key industry terms and outline characteristics of wellness-themed hospitality solutions versus true wellness developments.

About Horwath HTL

Horwath HTL is focused one hundred percent on hospitality, tourism, and leisure consulting. Our services cover every aspect of hotel real estate investment, tourism, and leisure development. Our clients choose Horwath HTL because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each client project is unique, and they rely on us to utilize the experience we have gained throughout our 100-year history to assist them in achieving their goals. Being a global firm with 52 offices in 40 countries, we have successfully carried out over 40,000 assignments for both public and private clients. As part of the Crowe Global network, a top-ten accounting, and financial services network, Horwath HTL is the number one choice for companies and financial institutions looking to invest and develop in the industry.

For more information, please visit www.horwathhtl.com.

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