Europe's hotel industry reported positive results in the three key performance metrics during October 2018, according to data from STR.

Euro constant currency, October 2018 vs. October 2017

Europe

  • Occupancy: +2.4% to 77.4%
  • Average daily rate (ADR): +6.0% to EUR116.15
  • Revenue per available room (RevPAR): +8.6% to EUR89.89

Local currency, October 2018 vs. October 2017

Madrid

  • Occupancy: +5.6% to 85.7%
  • ADR: +17.9% to EUR138.88
  • RevPAR: +24.5% to EUR119.07

The absolute RevPAR level was the highest for any month in STR's Madrid database. STR analysts attribute a 7.4% jump in demand (room nights sold) to the CPhI Worldwide pharmaceutical conference (9-11 October) as well as the overall health of the market.

Amsterdam

  • Occupancy: -1.4% to 84.9%
  • ADR: +3.2% to EUR158.87
  • RevPAR: +1.8% to EUR134.96

STR analysts attribute the strong performance to multiple events held in October: Helitech International (16-18 October), the Offshore Energy Exhibition & Conference (22-24 October) and the Amsterdam Dance Event (17-21 October).

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.