Industry Update
Performance27 November 2018

Horwath HTL Industry Report: Koh Samui Top-tier Hotels

When Maldives goes mass, Koh Samui goes niche.

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Horwath HTL

The emergence of Koh Samui as an alternative playground for well-heeled beach vacationers has led to the recent blossoming of five star and luxury resorts. New wealth has shifted east towards China and so does a surge of outbound getaway travellers. An upmarket position of Bangkok Airways and its control over the charming resort-like Samui International Airport present a good contrast to mass market orientation of Asian beach destinations like Phuket and Bali, and match well with a boutique concept and design of sprawling high-end resorts on the tropical paradise island. This latest report by Horwath HTL Thailand provides great insight into trends and outlook of Koh Samuis top-tier hotel market.

Related Document

Horwath HTL Industry Report: Koh Samui Top-tier Hotels

The emergence of Koh Samui as an alternative playground for well-heeled beach vacationers has led to the recent blossoming of five star and luxury resorts. New wealth has shifted east towards China and so does a surge of outbound getaway travellers. An upmarket position of Bangkok Airways and its control over the charming resort-like Samui International Airport present a good contrast to mass market orientation of Asian beach destinations like Phuket and Bali, and match well with a boutique concept and design of sprawling high-end resorts on the tropical paradise island. This latest report by Horwath HTL Thailand provides great insight into trends and outlook of Koh Samui’s top-tier hotel market.
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About Horwath HTL

Horwath HTL is the world"s largest hospitality consulting brand with 45 offices across the world providing expert local knowledge. Since 1915 we have been providing impartial, specialist advice to our clients and are recognized as the founders of the Uniform System of Accounts which subsequently has become the industry standard for hospitality accounting. We focus one hundred percent on hotels, tourism and leisure consulting and have successfully completed over 16,000 projects.  If you have any questions, please contact James Chappell, Global Business Director at [email protected]

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