STR: Preliminary December data for London hotels
STR's preliminary December 2018 data for London, England, indicates higher performance levels.
Based on daily data from the month, London reported the following in year-over-year comparisons:
- Supply: +2.3%
- Demand: +7.3%
- Occupancy: +5.0% to 81.9%
- Average daily rate (ADR): +6.2% to GBP156.47
- Revenue per available room (RevPAR): +11.4% to GBP128.09
STR analysts attribute the performance to the holiday season. Daily data shows that New Year's Eve was the strongest day of the month with RevPAR at GPB219.39 (+17.8%).
STR will release full December results later this month.
STR provides clients from multiple market sectors with premium, global data benchmarking, analytics and marketplace insights. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in London, England. For more information, please visit str.com.