STR: US Hotel Results — Photo by HHN

HENDERSONVILLE, Tennessee — The U.S. hotel industry reported positive year-over-year results in the three key performance metrics during the week of 13-19 January 2019, according to data from STR.

In comparison with the week of 14-20 January 2018, the industry recorded the following:

  • Occupancy: +5.0% to 58.4%
  • Average daily rate (ADR): +3.4% to US$124.32
  • Revenue per available room (RevPAR): +8.5% to US$72.54

STR analysts partially attribute the week's substantial growth figures to a calendar shift. Growth for Monday of the week was especially pronounced due to comparison with Martin Luther King, Jr. Day last year: 14 January 2019 (standard business day) vs. 15 January 2018 (MLK Day). Significant performance increases were also noticeable on Saturday of the week. That was likely due in part to the Women's March as well as the long weekend that ended with this year's MLK Day.

Interestingly, the performance pattern thus far this month is similar to the first three weeks of January 2013—the last time the month began on a Tuesday. During that year, RevPAR was slow for the second week of January prior to strengthening into the week that proceeded MLK Day. The following week then produced more modest growth.

Additional weeks of data will be necessary to analyze any further impact as a result of the government shutdown.

Among the Top 25 Markets, Atlanta, Georgia, registered the largest increase in RevPAR (+39.1% to US$95.62), which was driven by the second-largest jump in occupancy (+16.8% to 74.4%) and the highest rise in ADR (+19.1% to US$128.51).

Washington, D.C.-Maryland-Virginia, experienced the most significant spike in occupancy (+17.8% to 60.2%) and the second-largest jump in RevPAR (+30.7% to US$83.64).

San Francisco/San Mateo, California, ranked second in ADR percentage growth (+14.2% to US$242.12) for the week.

Overall, 19 of the Top 25 Markets reported an increase in RevPAR.

Philadelphia, Pennsylvania-New Jersey, saw the only double-digit decrease in RevPAR (-10.5% to US$67.56), due to the second-steepest decline in occupancy (-6.6% to 57.3%) and the largest drop in ADR (-4.2% to US$US$117.93).

Houston, Texas, experienced the largest decrease in occupancy (-7.1% to 61.6%) and the second-largest drop in RevPAR (-8.7% to US$64.80).

Download STR's weekly U.S. hotel review here.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

Nick Minerd
Public Relations Coordinator
+1 (615) 824 8664 ext. 3305
STR