Industry Update
Performance11 February 2019

STR: Preliminary January Data For London Hotels

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Smith Travel Research

LONDON - STR's preliminary January 2019 data for London indicates record performance levels.

Based on daily data from the month, London reported the following in year-over-year comparisons:

  • Supply: +2.3%
  • Demand: +4.8%
  • Occupancy: +2.4% to 71.7%
  • Average daily rate (ADR): +3.2% to GBP131.92
  • Revenue per available room (RevPAR): +5.7% to GBP94.60

The absolute occupancy, ADR and RevPAR levels are the highest for any January in STR's London database. STR analysts note that daily data shows performance was fueled by the first two days of the year and strong weekday levels.

STR will release full January results later this month.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit

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