Industry Update
Performance14 March 2019

STR: US Hotel Results For Week Ending 9 March

The U.S. hotel industry reported occupancy dropped 2.4% to 66.8% during the week of 3-9 March. ADR rose 0.8% to $132.01, but RevPAR decreased 1.7% to $88.15

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Smith Travel Research

HENDERSONVILLE, Tennessee — The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 3-9 March 2019, according to data from STR.

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In comparison with the week of 4-10 March 2018, the industry recorded the following:

• Occupancy: -2.4% to 66.8%
• Average daily rate (ADR): +0.8% to US$132.01
• Revenue per available room (RevPAR): -1.7% at US$88.15

Among the Top 25 Markets, San Francisco/San Mateo, California, reported the largest rise in occupancy (+3.3% to 80.7%) as well as the only double-digit increases in ADR (+45.3% to US$305.91) and RevPAR (+50.1% to US$246.80).

Phoenix, Arizona, saw the second-largest increases in occupancy (+1.4% to 91.1%) RevPAR (+4.6% to US$180.03).

Atlanta, Georgia, posted the second-largest lift in ADR (+4.7% to US$115.24).

Philadelphia, Pennsylvania-New Jersey, registered the only double-digit decline in occupancy (-15.2% to 67.4%), which resulted in the largest drop in RevPAR (-20.1% to US$85.19).

New Orleans, Louisiana, saw the steepest decline in ADR (-9.5% to US$187.15) and the third-largest decline in RevPAR (-11.5% to US$154.55).

Houston, Texas, posted the second-steepest drop in RevPAR (-13.2% to US$80.35).

Overall, 20 of the Top 25 Markets reported a decrease in RevPAR.

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About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.

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