STR: Preliminary March Data For London Hotels
LONDON — STR's preliminary March 2019 data for London indicates strong performance.
Based on daily data from the month, London reported the following in year-over-year comparisons:
- Supply: +2.5%
- Demand: +4.6%
- Occupancy: +2.1% to 81.6%
- Average daily rate (ADR): +1.7% to GBP138.13
- Revenue per available room (RevPAR): +3.8% to GBP112.68
The absolute RevPAR level is the highest for any March in STR's London Database. STR analysts attribute the performance to several events in the market—a pair of Six Nations rugby matches (9 March and 16 March) and the Passenger Terminal EXPO (26-28 March).
STR will release full March results later this month.
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STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.